| FAQ's
Q: How can we help you?
Hip Visions’ Lifestyle Marketing Group is aimed at helping companies leverages the brands they have worked so hard to build. Whatever your roll in the action sports market: gear manufacturer, athlete, destination, event or sponsor; our group can provide you with the knowledge and expertise necessary to take you to the next level. We make it possible for you to focus on what you do best, whether it’s manufacturing, selling, or riding while we work hard to strengthen your brand image.
We’re all about leveraging the hard work that has already been done to build your brand. We're here to help open possibilities for you. We realize your industry is built around your core enthusiasts and your focus is not to become mainstream. Rather, you are here to provide incredible products, services, and lifestyle. Hip Visions’ Lifestyle Marketing Group simply allows you to extend your reach and touch more enthusiasts every day. As a result, we want to help you become more profitable as a means to serve your enthusiasts better, influence their lifestyle in a positive manner and push the envelope further.
Q: What exactly is “Lifestyle Marketing”?
Lifestyle marketing is a new form of marketing whereas the brand is handled as a means not an item. That being said, action sports brands go beyond the product or service and are internalized by the consumer. We plan to extend this "internalized" brand and further define the lifestyle associated with the brand.
Our Lifestyle Marketing Group is about knowing how to live and making lifestyle decisions. Today’s consumer is faced with millions of choices, few of which fit their specific lifestyle. When it comes to living the dream, our core focus lies within style, music, action sports, destinations and entertainment.
Q: But how can my brand better people’s lives?
The action sports world is built around followings of styles, bands, athletes, places and rides. Your brand influences people’s lifestyle by giving them an identity. It's clear we live in an age of identity. Everything you consume translates into a peer-to-peer developed image. The key to utilizing this "image" is taking what already exists (companies like you) and providing a platform for consumers to construct their image with your branded apparel and message.
Our community has a passion for living different and your brand is instrumental in driving that passion. Passion is what drives decisions and decisions ultimately develop into sales. The passion your brand instills in the consumer goes beyond the product or services itself.
Q: How are you going to do this?
Hip Visions’ Lifestyle Marketing Group will initially focus on building a strong medium from brand to consumer. Developing your brand starts with a strong line of branded apparel and lifestyle clothing. The surf, skate and snowboard industry has flourished because they developed their product line brand simultaneously with their clothing brand. Soon after, little California surf shops were able to reach out and touch the lives of thousands of people involved in the surf lifestyle
We want to create the same type of grassroots following for your brand. Enthusiasts already recognize the quality and value of your products/services and will leverage this through simple brand extension into apparel. People seek identity through their strong affiliation with your brand. By letting us help you create a branded line of clothing, your followers’ brand loyalty will grow. Selling clothing that your riders can wear to class, to a bar, to the mall allows them to identify with their peer groups and become walking advertisements letting the world know how cool your brand is. Many companies currently release lines of apparel with varying success.
The key to developing a strong apparel line is something that Hip Visions’ Lifestyle Marketing Group is proud to understand. Consumer tastes vary as much as the stream of different brands in the extreme sports industry. We are all not the same nor are the brands. Hence, Hip Visions is here to help tailor an apparel line that is useful and practical for your key consumer demographic. Not sure who your key demographic is? We will take care of that too.
Q: Then What?
After we are able to establish a sound understanding of your demographic consumer and logical apparel choice we can go in two different directions.
The first being Hip Visions’ Lifestyle Marketing Group helps establish and construct your branded apparel and tie it into your website or affiliated third party re-sellers on the web. The idea being, that the more outlets for your branded apparel the better. We will take you through the steps, find and source you the clothing and you do the selling.
The second option is in line with the first but we take a considerable load off your to do list. Rather than helping you build and develop your lifestyle apparel line, we will take it one step further. Instead of wasting your time selling apparel when you love selling your product or service, Hip Visions will take care of the apparel. Through our proprietary software on our affiliated Xpparel.com website we can sell your clothing and take care of the payment process all for a reasonable monthly retainer and small percentage of sales.
Think about it. If you already sell clothing off your website, you understand the time it takes. Hip Visions’ Lifestyle Marketing Group and Xpparel.com are here to not only help but further expose your brand all while you get to focus on what you do best: building your product or service.
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